Media Rooms
Delivering More Entertainment Bang for Your Buck, For Any Space

Media Rooms
Delivering More Entertainment Bang for Your Buck, For Any Space

Multi-purpose media rooms are gaining even more momentum as the preferred place to watch movies, play video games, socialize with beautiful background music and – simply relax. Given their amazing versatility and proximity often to areas such as the kitchen and powder room, for many families they sometimes make more sense than devoting an entire room to one singular activity. Dedicated Home Theaters are awesome if you have the space. They can add a sense of cinematic drama and prestige to entertaining and your life. But they are not always the ideal solution for your exact needs and space.

An option for you might be to consider making a few updates to a room you already have and use regularly. This can generally be less expensive than building a dedicated theater from the ground up and can also be faster and easier to achieve your entertainment vision without a major remodel. Over the past two years, we have seen a big increase in requests for media rooms and open media spaces. This trend seems to be centered around families spending more time together, entertaining more and clients wanting to make the most of their home spaces.

At Sage AV, we’ve been modifying family and living rooms, dens, guest bedrooms and other common household hangouts into more useable, lively entertainment spaces for years. And we understand what it takes and how to get there in a manner that fits your budget and will exceed your expectations.

It’s All About You – And Your Kind of Fun

It’s All About You – And Your Kind of Fun

Let’s talk about entertainment. Do you want to play video games? Do you envision both background and full-on party music? Do you have room for a TV or a bigger screen? We can help reconfigure your space layout for an elevated audio and video experience, outfit it as simply or elaborately as you like, conceal the equipment, integrate new cinema-style furniture or keep what you already have. That’s the beauty of a multipurpose media room. The options are endless. Our goal is to make your vision a reality and deliver an outstanding, multi-faceted entertainment experience, whether that entails a full overhaul or a few basic additions.

We’ll walk you through each step of the transformation in person, selecting products that will work best in the chosen environment, are easy for everyone to operate, and install them in a way that suits your home aesthetics.
Here are just some initial considerations for your media room design as you think through your lifestyle:

Deciding on a Display

There are two primary schools of thought when choosing a display for a multipurpose media room: a TV or a projection screen. TVs are generally easier to install, and today’s models are so thin they blend in so much better than TVs of the past. For example, The Samsung Frame, which can also pass as a piece of premium artwork when it is turned off. The alternative, a projection screen, delivers a bigger image yet can remain completely hidden inside a motorized cabinet or a custom cabinet with a flush top when you want to use the room for other activities. Today’s displays and projectors produce images so bright they won’t wash out when the lights are on, or the draperies are open.

Beyond these two primary video display options, if you have a very large wall and want to enjoy the “end-all” system, technology today offers direct-view LED video walls. While these used to be mainly used for outside billboards, now these are an option for the home! They combine very bright, vivid images with virtually any size, like a projector. These are huge and can create massive, realistic images. They can look like one TV image or multiple images. While they will not be the ideal solution for some homes, if you have an ultra large wall and want to create the ultimate 8K viewing or gaming experience, this may be for you. We like the Samsung Wall, which is truly incredible to witness. We also have one of the widest offerings of any company in New York for indoor and outdoor TVs, including Sony, Seura, SunBrite TV and more. This means we can help guide you to the exact video option to suit your space and activities.

Soundbar and Speaker Selection

Soundbar and Speaker Selection

Do you love your TV picture quality but sometimes get muffled movie sound? Soundbars have greatly altered the home audio landscape. They do the job that otherwise requires flanking your display with three separate speakers or installing in-ceiling speakers if that is not an option for you. Soundbars can boost and provide clarity for sound and on-screen conversations. With the addition of two rear speakers and a subwoofer, you can enjoy a more immersive effect with less compromise on the home interior. We can customize your soundbar to match the width of your exact display and even match your surrounding architecture with custom wood finishes. Striking both visually and audibly, this is an option that works well for most multi-purpose media rooms.

Lighting to Elevate the Entire Experience

Lighting to Elevate the Entire Experience

Many people may not consider lighting as part of their entertainment experience. However, just the right lighting can be critical to your media room and activities. Even though ambient light is less of an issue than it once was when viewing content, you’ll still want some way to quickly and easily control it to achieve the look and feel you want for each activity in your multipurpose room.

We can swap traditional light switches for sleek, modern keypads that adjust the intensity of the fixtures at a moment’s notice. Go dim for watching movies or a party, and brighter for everyday living or listening to music, as a few examples. We can set up “lighting scenes” that are presets with easy-to-understand names just for you. These can be on your remote or mobile app and can instantly set all the lights exactly how you like for, say, “Evening.” Smart, controllable lighting is a relatively simple update that can make an instant impact to your entertainment experience.

Choice, Beauty and Your Personal Guide

You have more choices than ever before when it comes to home entertainment. Choice in space, choice in aesthetics and choice in features. With the widespread availability of streaming services, where you can enjoy movies, concerts, YouTube videos, music and more is no longer restricted. Perhaps the biggest choice you will make is the company who guides you through the options and process.

We also understand how important it is to select the right team for your project. Entertainment, lighting and control are some of our greatest passions. If you’re interested in creating the media room of your dreams that will bring fun for years, reach out Sage AV today. We would love the opportunity to design your multipurpose room that can effortlessly shift as needed to make your home a better place to work and play.

Call Us for Your Consultation!

Photo Credits: Leon and Samsung, our partners. All rights reserved.

Superhero Technology That’s Out of Sight – Until You Want It

Superhero Technology That’s Out of Sight – Until You Want It

The beauty of today’s technology is you don’t have to know it’s there. As recently as the 90s, families indulged their desire for the ultimate experience in video entertainment by purchasing large, box-like projection TVs that were monstrous in size. Some even cut large holes to make these TVs flush into the  walls. Their mass and immobility meant that they were installed in a room that was sufficiently large, usually the living room or family room. They could not be easily moved and seldom blended well with any room or décor.

Now, families can enjoy far more breathtaking video quality in every room of their house, not just the living room. And instead of dominating interior spaces as past TVs did, full featured, 4K and OLED televisions that feature the latest technology and finest enjoyment now come not only in ultra-thin formats, but also as disguised hanging artwork, fashionable mirrors and magically disappearing screens that drop from the ceiling only when you want to watch them! Today, that black hole in the middle of the room has so many magical possibilities and Sage AV has them all.

Needs and Dreams Assessment

Making sure your family derives maximum excitement and satisfaction from home video, at Sage AV we always begin with a simple conversation. Our experienced professionals explore your wishes and expectations. For example, are you seeking a large screen TV in key living spaces plus flat screens in bedrooms and the home gym? From a simple setup in the kitchen nook to a full-blown, dedicated media room or home cinema, it’s our passion to help you make the right choices from all the awesome alternatives available. Trained and intimately familiar with the best technology options, you don’t have to know a thing – except your interests and how you live. We can suggest the ideal solution that blends in beautifully for every space.

Equally important, we can also collaborate directly with your interior decorator and/or architect if you wish. That way, you can take advantage of the covert possibilities that make the technology fit your fashion and design scheme. TVs that display striking artwork instead of empty black screens that distract visitors or touch your mirror in the morning to light up a hidden display so you can catch the weather. You have to experience it to believe it.

Superhero Technology That’s Out of Sight – Until You Want It
Audio That Allows Décor to Be Front and Center

Can you spot the speakers? Similar out-of-sight options are available for audio entertainment. Imagine music emanating from all around you, yet you can’t see a single speaker! Massive speakers that assumed space and impacted rooms have been replaced by sleek new innovations that are completely concealed—never seen, only heard. These seamless solutions still deliver the most amazing music and sound performance. Professional-level audio is delivered by speakers and subwoofers that are actually hidden within walls and ceilings – in the drywall! No more painting grills or matching molding, just music that moves you.

Sound everywhere, and no speakers or wires in sight. Even outdoors, speakers disguised as rocks and planters can graciously replace the military-style, large speaker boxes that were once so familiar. Listen to your favorite playlists on the patio, news in the shower—whatever you want, Sage AV has the knowledge, training and experience to get you matched with your ideal vision. And, if you prefer speakers do stand out, such as artful, floor standing speakers for a music listening room, we’ve got that too.

Smart Tech in its Place, Not in your Face

The integration of video and audio entertainment transparently with the other smart home automation elements in your residence is one area where Sage AV really shines. We can elevate any space with entertainment yet fit it in to your aesthetic with control of it all. Access music, lighting, shades, climate and more using stylish, personalized in-wall touch keypads or touch panels that harmonize with your interior design. With a single tap, you can invoke a romantic mood where lights dim, shades drop, and soft music starts at the right volume level. Tap again and you summon your outdoor preferences—start rock music and muted footlights around the pool. It’s all up to you.

The world is beginning to understand that covert can be chic. And this is what our homeowners are now requesting. Technology doesn’t have to be on display in chunky boxes that don’t match—everything can be clean, concealed and controlled with ease from anywhere. Have it your way. After all, when you’re in the mood for entertainment, you shouldn’t have to compromise on design. Let’s make life more beautiful, easier – and wow your family and guests.


Photo Credits: Seura and Sonance, our partners. All rights reserved.

Integrator of the Week: Justin Schwartz

Integrator of the Week: Justin Schwartz

This week’s Integrator of the Week is Justin Schwartz. Schwartz is the CEO of Sage AV, a New York-based audio/visual integration company known for standing behind their work, maintaining it, upgrading it and adapting it to whatever new technologies or functionality come into play. Connected Design talked with him to find out more about how he got to his current position, his favorite current products and what he likes to do when he’s not working with tech.

What made you decide to go into technology?

Schwartz: “Like most in our industry, it was always a hobby. While in college, I quit the job I was working at, that was in the field of my major, and started working at Best Buy. After college, a good friend and I used to chat over drinks about the AV company we were going to start together. We were on separate career paths at the time but after working as an electrical contractor for several years I was looking to make a move. My friend ended up getting me my first job in the industry and I loved almost every aspect of it. After working with his firm for a few years, it was time to move on. With the help of a very supportive wife, I decided to go at it on my own.”

What is your favorite product or solution right now in the industry?

Schwartz: “Ketra Lighting. I appreciate the wellness aspect of human centric lighting, however what I love is how it removes the ambiguity of sunlight and artificial light in the home. Regardless of how many windows you have or their sizes, it truly feels like you are getting natural sunlight throughout your home. It is also great having the flexibility to adjust color temperature to the scene you want at any part of the day. Another amazing feature is what Ketra calls “vibrancy”. It allows you to tweak the way certain colors appear and it truly makes artwork pop.”

What is the best part of your job?

Schwartz: “The problem solving. When integrating so many devices into a single solution, there are always going to be issues. It is like trying to solve a puzzle to make everything work seamlessly. Definitely stressful at times but the wins are nice when you figure it out.”

What has been your favorite installation to date?

Schwartz: “We recently completed a lounge for a client in their New York City apartment. This room would put most night clubs to shame. A Pro-audio setup complete with two (2) PMC Active BB6-XBD systems, d&b audiotechnik subs, Pioneer DJ rig, Planar LED Video wall, built in LED lights throughout the walls and ceilings all connected to a customized Music Visualizer with curated content. When not in “club mode”, it also doubles as a 9.4 Surround Movie Theater outfitted with a Barco Balder Projector in a retractable Future Automation lift along with a motorized Stewart film-screen and custom in-wall Leon speakers. It is hands-down the coolest room in any NYC apartment.”

What is one fun fact about you that isn’t industry related?

Schwartz: “I am a golf junkie. A few years back a friend and I decided we are going to try and play all of “America’s 100 Greatest Golf Courses” ranked by Golf Digest. Whenever we have an opportunity to get on an exclusive course, we have to be ready to jump on it. We have knocked off just about 40 so far. Some courses are a lot more difficult to get on than others. Speaking of which, if you have any connections at Augusta, let me know.”

There’s Much More to Lighting Than Meets the Eye

On And Off Are Not The Full Story

Long ago, people learned to use fire to light their path, warm their cave and keep predators at bay. Their lives improved dramatically when they became able to turn night into day and a home into a safe, cozy place. This was the first occurrence of what we now know as Lighting and Lighting Control. The technology continues to improve, but the core benefits are interestingly similar.

Today we can speak one command or touch a virtual button on a smartphone or keypad to harness the power and enrichments provided by lighting. If you’re still using basic dimmers and timers to manage the light inside and outside your home or office, you’re only using about 10% of what’s possible! Here’s what you’re missing, and it’s a lot.



There’s more to convenience than just being able to turn lights on and off – or dim them. Let’s light it up with some options here.

Lighting Scenes can be scheduled to deliver the best illumination for any situation: cheerful light to greet you at breakfast, moody light when your family settles in to watch TV, or something elegant when you entertain. The best part? You can press a button to achieve this, or it can automatically occur without even thinking about it.

Lighting sensors can automatically extinguish lights when a room is empty. Got kids? If so, you’ll understand this major benefit.

Lighting can be married with your smart home control system to respond as you wish to specific situations. For example, press one button to start a movie and lighting control can dim the lights, draw the shades and gently lower the projector screen. Or if your home security alarm activates, lights that assure safety and well-lit exit paths can be activated—automatically.

Control lighting remotely using a mobile app—from anywhere—at any time, even while away on vacation across the globe.



Lights that turn on an off at specific times of the day or night can make your home look lived-in when you’re away. We have been doing this for clients for some time. But now imagine security lights that follow the same schedule as the sun, automatically without even thinking about it.

Security benefits don’t stop there. Turn on your driveway, garage and select lights from your car as your drive up, so you never again arrive to a dark home. Turn all lights on—or off—or make them flash if you think you hear a noise after dark. For many homeowners, expertly designed and professionally installed lighting control delivers maximum peace of mind—and more protection for you and your loved ones.


Most of us understand that the right lighting makes your home more beautiful from the outside with expertly designed exterior lights, while indoor lighting systems enhance your décor. But have you thought about how lighting can also make wall art more realistic or make you feel better about your home and yourself? New natural lighting from Ketra shines just the right light to make you and your art look their best at all times. We’ll get into more on Ketra in a moment.



Being able to instantly or automatically dim and schedule lights not only saves money by reducing energy expenses—these energy-conscious measures also help keep our Earth a little bit greener. And that can make you feel a little bit better about your home and environment.


The second subtle but often unknown benefit of lighting control relies on new technologies know as Wellness Lighting. If you haven’t heard about it, we offer these leading light technologies at Sage.

Wellness lighting—it’s an extremely significant topic. With Wellness Lighting, your home can enjoy lighting colors and lighting changes throughout the day that match our body rhythms. This latest development in lighting gently helps our bodies become relaxed at bedtime and more alert in the morning and throughout the day.

You can read more about new Wellness Lighting in our  blog about Ketra, one of the proven brands we recommend from Lutron.

Contact us to learn more about how we can light up your spaces, light and life! We look forward to hearing about your interests and consulting on exactly the right solution for you and yours.

Photo Credits: Lutron, Delos. All rights reserved.

Valentine’s Day Gifts for Tech Lovers

Valentine’s Day Gifts for Tech Lovers

Valentine’s Day is a special day for recognizing and pampering the people we love. Flowers and chocolates have always been the Valentine’s Day norm, but this past year has proven to be anything but ordinary. While technology may not seem like the most romantic Valentine’s Day gift,  it’s a great way to show your partner that you listen to them and pay attention to what they love. Aren’t sure of which tech gift to get? Don’t worry; we made a list of the best tech gifts for your loved one- some that can literally say, “I love you.”


Meural Wi-Fi Photo Frame or Canvas

Why not bring art and photography in one cool gift with the Meural Wi-Fi Photo Frame (smaller in size) and the Canvas II (larger). These products are far from your ordinary digital frame as they bring your photos and art to life beautifully and naturally. With a simple wave of your hand or the Meural app, you can create playlists, personalize your frames, and share your photos instantly and privately with loved ones anywhere across the world.  

The Mirror

If your partner is a fitness lover, the Mirror is an ideal gift. The Mirror, controlled using a mobile app offers access to both live and on-demand classes in over 50 workout genres at different skill levels. It also has the option for family workouts and personal training options with the country’s top trainers.


Inspire from anywhere with this enthralling messaging board that has the charm of an old-school mechanical display (split-flat display) with a modern twist. The Vestaboard is the size of a 42-inch LCD TV and can be placed anywhere- from your home to your office. Using your phone, you can display inspirational quotes, to-do lists, love letters, and more. Vestaboard creates a shared messaging experience to capture attention and enhance any setting, at any time, even in each other’s absence.

Membership to Audible

Prefer listening over reading or watching? Audible is the leading creator and provider of audio storytelling. There are inexhaustible titles one can listen to from envied podcasts, originals, audiobooks, and thousands of other content.  Audible membership gives access to premium content not available to everyone and includes a free 30-day trial. Other perks include access to the Audible Plus Catalog of audiobooks, podcasts, Audible Originals, and guided wellness. Happy Listening!


Looking for a sweet and inexpensive gift for Valentine’s Day? Lovebox’s connected messaging device can send messages, photos, love notes, stickers, or drawings with the free Lovebox app.  It is small and portable, and every time there is a message, its heart rotates. It is also rechargeable, and messages can be sent from any location. 

Sony Noise Cancelling Headphones

Elevate your loved one’s listening experience with Sony Noise Cancelling Headphones. With premium sound and personalized sound settings, these codeless headphones cancel noise in HD to allow clarity for whatever you are listening to. It has a QN1 processor that blurs the noise regardless of the environment and technology that enables optimizing the air pressure to enhance noise canceling on flights. 


A digital notepad like reMarkable 2 is the next-generation paper tablet and a unique gift for tech lovers. With it, you can take handwritten notes, review documents, convert your handwritten notes into text, organize and access all your notes on all devices, and take notes directly on PDFs. The tablet has an eraser, a pen and is eye-friendly. The digital notepad lets users take handwritten notes on a display that feels like paper.

Sonos Move

If you’re a loved one is a music lover, Sonos Move is the perfect gift. This speaker can do it all, inside or outside the home. Sonos Move offers brilliant sound through its Bluetooth speakers that automatically adapts its audio parameters to suit your listening environment. So, whether it be down the park, in the shower, or the garage, the Move creates a quality listening experience.

Entertainment Subscription Service

Everybody loves movies, T.V series, and entertaining video content. So why not get your partner a subscription to an entertainment package like Spotify, Hulu, HBO Max, Amazon prime, or Netflix? They are sure to enjoy it. Make some customized playlists – one for easing into the weekend and another for their workout sessions. Include their favorite shows to show that you care. Offer instant gratification and a good reason to stick indoors on Valentine’s Day. 

Obe Fitness membership

Get your significant other a fitness tech gift that fits their preferred fitness activities.  The Obe Fitness membership offers unlimited live dance, yoga, cardio boxing, pilates, and sculpt. Loved ones can get back to peak fitness from their tablet, phone, or streaming device.


Happy shopping and happy Valentine’s Day!


Contact us to learn more about how virtual reality technology can help get you through the Coronavirus pandemic, and beyond, as well as give our recommendations on VR products that may be useful for you.

Utilizing Virtual Technology During the Coronvius Pandemic

Utilizing Virtual Technology During the Coronavirus Pandemic

In just a few short months the Coronavirus, aka COVID-19, has gone from an isolated outbreak in China to a global pandemic. While personal and family health has remained a top priority, we are also modifying the way we do business, travel, and educate our children.

If necessity is the mother of invention, adaptation is the father of survival. Learning to leverage virtual reality in our lives is a natural transition. Our modern-day activities that once required an in-person presence can now be accomplished virtually. 

Virtual Reality (VR) has come a long way with capabilities that stretch far beyond gaming. VR can help make the workday feel more professional, education more engaging, and bring all the sites of your favorite vacation spot to your home as you keep yourself and your family safe.


Video calls and conferences are being widely used to keep us connected in a wide range of business situations, but in many cases, they are proving to be insufficient. There’s no substitute for being in the same room as your team members or coworkers. That being said,  VR technology is gaining traction in keeping the lines of communication open in both B2B and B2C activities.

Utilizing VR in business allows you to gather together with your colleagues without possible exposure to the virus and without the need for travel. Products from Oculus ( have upped the quality of VR experiences and made virtual meetings and training sessions a reality. It’s now possible for participants to feel as though they’re interacting in the same virtual space. This 3D environment facilitates remote communication and collaboration in unprecedented ways. 

Business training is one of the most important VR applications because you can place your employees in realistic settings. 

If you are taking a more individualized approach, Oculus VirtualSpeech gives your employees the opportunity to hone in on their public speaking skills. You can upload slides for presentations and receive real-time feedback on delivery. You can even receive an eye-contact rating.


VR tours are proving to be useful ways too, including allowing anyone in quarantine to tour America’s national parks or visit the Smithsonian National Museum of National History without leaving home, VR also allows you to travel anywhere in the world without leaving the safety of your living room. 

Google has been on the cutting edge of VR travel technology with Google Earth VR which lets you explore the world via headset by strolling around or soaring above the most famous places on earth. Most recently, this tech giant has released The Hidden Worlds of the National Parks which allows you to take 360-degree tours of some of the most remote and beautiful places in the United States.


The coronavirus has led to the temporary closure of schools worldwide. According to, these closures have affected over 87% of the world’s student population. In a matter of weeks, students across the globe found themselves in temporary home-schooling situations.

New educational approaches could result in innovations to narrow the gap caused by the digital divide, and there are companies who have already been focusing on providing new educational options via the VR learning environment. Teachers around the globe are finding new ways to use VR technology to connect with students, bridging the gap created by social distancing. 

Tools like the Expeditions app, originally intended to bring virtual reality and augmented reality into the classroom, could prove just as effective at bringing the classroom into students’ homes. 

Apple has created tools, such as headsets, to combine virtual reality with augmented reality. It is currently developing the ability to record AR and VR experiences to be watched again later or transmitted to others. While it’s already possible to record live gameplay, this application would enable you to capture both real-world and computer-generated elements.


These are unprecedented times and we have to continue looking for ways to interact and stimulate our well being. Through virtual reality, social interaction seems possible and can reduce our levels of anxiety and isolation, along with improving our quality of life. 

Contact us to learn more about how virtual reality technology can help get you through the Coronavirus pandemic, and beyond, as well as give our recommendations on VR products that may be useful for you.